Everything below is yours to correct. The parts we could not see from the outside
are the ones only you can answer, and those decide what we build.
Who we are talking to
Fully Promoted Oshawa, 243 King St E, Oshawa, Ontario. A family business owned by Dwayne and Karen Carruthers, serving the Durham region since 2006. Embroidery, branded apparel and promotional products, open Monday to Friday, 9 to 4.
Charles: Dwayne owns the store with Karen and has run it for close to 20 years, so he knows his numbers and has heard every pitch. This is a first conversation booked by a setter: he has not accepted the calendar invite, and he has never written to us. A Michael is named beside him in a customer review, role unknown, ask who he is. Unknown and worth asking early: how many people work in the store. No price today: the offer gets built from this conversation. Never ask him to drop anything the franchise gives him, we sit beside it.
This page moves in one direction: what is happening, what it costs, what it would be worth fixed.
Your job is to ask and let HIM say the cost and the outcome. Do not say it for him.
01
What is your main challenge right now?
Whatever is on your mind. Start anywhere.
Something made 30 minutes worth it.
What is provided, what is required, what is yours to decide.
Charles: ask the first one, then stop talking. The intake answer on the booking was typed by the
setter, not by Dwayne, so do not quote it back to him. The third question decides the whole meeting:
if head office dictates the tools, you need to know in the first five minutes whether he can add
something beside them, and who signs off. Write all three down word for word.
02
What we saw from the outside
Public pages only. The website belongs to the franchise and is shared by every Canadian location, so none of this is a measure of your store alone.
33
Canadian locations sharing the same website and the same page template as yours
20
estimated visits a month to the shared online catalogue (modelled, range 11 to 38, all locations together)
0
online mock-up or proof approval tools we could find for your customers
67% of business buyers now prefer to buy without talking to anyone.
Up from 61% a year earlier. An office manager who cannot see a price, pick sizes and pay online
calls or walks in instead, and that lands on you or one of your people.
Charles: the traffic figure is a modelled estimate for the whole franchise domain, not his store.
Say so before he does. Then ask the 40 employees question and let the silence work. The honest answer
is usually a spreadsheet, an email chain or a paper form.
03
From "can you do this" to an approved order
Walk us through one order, from the first message to the approved proof.
Mock-up, proof, stitch count, quote: who touches it and how long before it goes back.
Charles: this section is the call. Mock-ups per week x minutes each x his loaded rate, multiplied
out loud with him, per year, is his own number and not ours. Then the share that never became an
order. Say plainly that recovered hours are capacity, not cash, and ask what he would put those hours
on instead. This is where you open the mock-up tool, on HIS logo, not before.
04
Who you sell to
Businesses, teams, schools and walk-ins each buy in a completely different way.
Charles: the repeat-client count is the size of the opportunity: every one of them is a store he
could hand over once and stop re-quoting. The "own online store" question tells you whether he has
already lost that ask to someone else. Let him say it.
05
How new business comes in
Where the work arrives from, and what happens when it slows.
Franchise programs, ads, a salesperson, another tool.
Charles: "what have you tried" tells you why it never got fixed: no time, head office said no,
nobody to run it. That is the objection you will hear in meeting two, so hear it now. Slow months x
the gap is his number for the cost of an uneven year.
06
Where you want the store to be
Twelve months from today, if this works.
Charles: this is the section that sells the outcome. Ask "worth" first, then "cost if nothing changes",
so the two numbers sit side by side. Both go on the Master word for word. If he gives no number, ask
"roughly: closer to ten thousand or a hundred thousand?"
07
Which of these would you use first?
Tick what you or your clients would actually use. We show you only those.
Both are real. Ask it, do not assume.
08
Your competition
One question.
Charles: let him name the competitor first, then ask what that competitor makes easy that his
store still makes a phone call or a visit. The written report follows this meeting.
09
Which AI agent do you value the most?
We trained and run all of them. Pick what matters and we will show you that one live.
What we will show you now
Only what you picked. We will skip the rest.
10
What would you want in writing?
Pick the promise you would hold us to. Whatever you choose goes in the agreement.
What we will show you now
So they get everything they need too.
Word for word.
Charles: both, out loud, before you book. The first names the room we
are really selling to. The second surfaces the real objection while it is still cheap to answer.
11
Book 15 minutes for your tailored offer
We take everything above and build you something specific: your words, your colours, the promise
you picked, and a dated plan of what happens after you start. A few days is all we need.
Charles: book it before you hang up. No price today. If pushed: "I could
give you a number now and it would be a guess. Give me three days and I will give you one built
on what you just told me."
