CFDFpromo · Prepared for [Company]
We looked at [Company] before today
Ten short questions, written for [Company]. We go first, then it is your turn. No presentation and no price today.
What we saw before today
[One line from the profile: who they are, where, what they produce in house.]
0
visits a month (modelled estimate, say so)
0
mobile speed score out of 100
0
overall site score out of 100
[Three short lines from the site sweep, starting with what is strong.]
Charles: TEMPLATE. Never use this page live. Build a copy per prospect with build_discovery_v2.py after prospect-profiling and pain-detector have run. Slots marked ADAPTED (questions 2, 4, 5 and 7, plus this block) are rewritten for each prospect from the profile and the pain dossier. Keep every question short and in basic words: two short sentences at most.
Read the "we go first" line out loud on every question, then ask, then stop talking.
Ten questions is the whole meeting: do not add any. Write their words, not a summary.
01
What made you say yes to this call?
We go first. We used to start with a presentation and a price. Both were guesses. Today we just listen.
Charles: this is the trigger. Something happened that put this on the list. If they already have a platform and still took the call, something is not sitting right. Let them name it.
02
[ADAPTED] You use [their platform] for your stores. What do you like about it? What do you not like?
We go first. Our first product was add-ons for other store platforms. It worked, but our clients still did too much by hand. So we changed.
Charles: ADAPTED TO THEIR PLATFORM. Variants. SAGE site or stores: "Your site runs on SAGE. What do you like about it? What do you do by hand around it?" (never suggest dropping SAGE). Shopify: "You built on Shopify. What do you like about it? What did you have to add to make it work?" OMG, InkSoft, Printavo: "You use X for your team stores. What do you like about it? What do you not like?" WordPress or WooCommerce: "Who takes care of your site? What happens when you need a change?" No store: "Your orders come in by email and phone. What works well? Where does it hurt?" Let them defend what works first. Never run down what they chose: the part they "work around" is the pain, in their words.
03
Walk us through one order. Where does your team lose time?
We go first. We went through more than 500 things shops told us. Most do not lack orders. They lack time.
Charles: listen for people, steps and hours. If a number comes up (hours a week, people per order), write it exactly: the offer is built on it.
04
[ADAPTED] We saw [one finding from the profile]. Is that on purpose?
We go first. We built stores that looked good and sold nothing. A store nobody finds is a cost. So we looked at yours like a buyer would. [One sentence: the single most telling thing the profile found, stated as what a buyer sees.]
Charles: ADAPTED TO WHAT THE PROFILE FOUND. Pick ONE finding from the pain dossier, the one tied to pain number 1. Examples: no store reachable from the site, prices hidden, a dead order button, three storefronts on three systems, a designer page that says coming soon. State the finding as something we saw, never as a fault. "Is that on purpose?" lets them answer without defending.
05
[ADAPTED] [The money question for their set-up, in one short line.]
We go first. We ask about money early so we do not build your offer on a guess. Rough numbers are fine.
Charles: ADAPTED TO THEIR SET-UP. Variants. Fee-based store platform (OMG and similar): "On a $10,000 store, how much goes to the platform? Who pays it?" Shopify: "With the plan, the apps and the developer, what does your store cost in a normal month?" SAGE: "How many orders came from your site last year?" No store: "How many hours a week go to quotes and re-typing orders?" Never quote a fee or a figure yourself. If they do not know the number, that is the finding: ask who would know.
06
What did you buy for the business and never really use? Why?
We go first. We lost clients who never used what we built. It was never about price. We gave them too much to do. Now we do the set-up ourselves.
Charles: this is the objection you will hear at meeting 2 (no time, nobody to run it, the last tool failed), so hear it now.
07
[ADAPTED] What do your [teams / schools / companies] ask for that you cannot do today?
We go first. Our clients often tell us what to build next. Yours probably do too.
Charles: every "we said no" is a store or a tool we show at meeting 2. Ask who the client was and what it was worth. Name their real client types from the profile.
08
One year from now, what do you want to be different at [Company]? What is that worth to you?
We go first. We build your offer from this answer, in your words.
Charles: ask "worth" first, then "if nothing changes", so the two sit side by side. Both go on the Master word for word. If no number comes: "roughly, closer to ten thousand or a hundred thousand?"
09
Who else decides with you?
We go first. We have seen good decisions stall because one person never saw what the other saw.
Charles: names the room we are really selling to. Invite that person to meeting 2.
10
If you like our offer, what could still stop you?
We go first. We read every "no" we ever got. Time came first. Price came seventh. We would rather hear yours today.
Which promise matters most to you? Your pick goes in the agreement.
What we will bring to the next meeting
Charles: write the objection word for word, do not answer it today. The promise they tick leads the offer at meeting 2.
Next
Book 15 minutes for your tailored offer
We take everything above and build you something specific: your words, your colours, the promise you picked, and a dated plan of what happens after you start. A few days is all we need.
Charles: book it before you hang up. No price today. If pushed: "I could
give you a number now and it would be a guess. Give me three days and I will give you one built
on what you just told me."