Everything below is yours to correct. The parts we could not see from the outside
are the ones only you can answer, and those decide what we build.
Who we are talking to
Trisha Dano, Michael and Diego, DTLA Print, Los Angeles.
Charles: Trisha asked for a "general overview of CFDF Promo" (support thread #20201, 7 Aug).
This is the fourth booking; thank them for making the time. Diego joins for the first time today,
so ask each person what they do at DTLA before section 01. Their store analysis:
cfdfpromo.com/pages/dtla-print.
No price today. Record the meeting.
01
What is your main challenge right now?
Whatever is on your mind. Start anywhere.
Charles: ask it, then stop talking. This is the only fully open
question on the page and it is where the real answer usually arrives. Everything after it is
narrower on purpose.
02
What we measured on your store
Public data, taken the same way for you and for the shops you compete with.
See the full analysis
492,594
global site rank, up from 864,205 on 13 Aug (Tranco)
70
mobile speed out of 100, the fastest of the LA shops we measured (Google PageSpeed)
15.8
years your domain has been live
67% of business buyers now prefer to buy without talking to anyone.
Up from 61% a year earlier. If a client cannot order from you online at 9pm, they are not
waiting until morning. They order where they can.
Charles: type their real numbers straight into the three tiles, they
count up on their own. This section is where the cost of standing still gets made, using their
traffic against a sourced figure instead of a number we guessed at. Never invent a statistic here.
03
Your objective
Where you want to be, and what stands between here and there.
People, time, money, know-how.
Charles: "what should be fixed first" is the pain of inaction lever.
Once they name it, ask what it costs them to leave it another year. Their answer, not ours,
and it goes on the row word for word.
04
How the work runs today
Walk us through one order, start to finish.
Charles: "streamline" is doing the work in that first question. It
makes them measure what they have against a standard, and most of them find it missing while
they answer.
DTLA: praise the designer and leave it alone; they invested in it. Lead with client
stores: they do not advertise them. The two fields above are the cost of inaction: every repeat
client without its own store is a reorder that still runs through email and a person. Get their
number, then ask what one repeat group is worth a year. Only if they raise it themselves: the
designer has no stitch, square-inch or PMS count and no decoration rules, and that is an add-on
to what they have, never a replacement.
05
What could your clients use?
Tick whatever your clients would actually ask for.
06
Your competition
One question.
07
Which AI agent do you value the most?
We trained and run all of them. Pick what matters and we will show you that one live.
What we will show you now
Only what you picked. We will skip the rest.
08
What would you want in writing?
Pick the promise you would hold us to. Whatever you choose goes in the agreement.
What we will show you now
So they get everything they need too.
Word for word.
Charles: both, out loud, before you book. The first names the room we
are really selling to. The second surfaces the real objection while it is still cheap to answer.
09
Book 15 minutes for your tailored offer
We take everything above and build you something specific: your words, your colours, the promise
you picked, and a dated plan of what happens after you start. A few days is all we need.
Charles: book it before you hang up. No price today. If pushed: "I could
give you a number now and it would be a guess. Give me three days and I will give you one built
on what you just told me."