CFDFpromo · Prepared for LN Group

We looked at LN Group before today

Everything below is yours to correct. The parts we could not see from the outside are the ones only you can answer, and those decide what we build.

Who we are talking to

LN Group Branding & Promotions. 865 Notre Dame Drive, Kamloops, British Columbia. Screen printing, embroidery, large format print, signage and promotional products, produced in house, with an art department.

Charles: Todd signs as Sales and Branding Consultant and the team page shows him beside one other sales specialist and one designer. No owner is named anywhere, so do not assume he decides alone: ask. He came from our own Kamloops email, no setter involved, and he answered twice inside 40 minutes and picked today's time himself. It is 8:00 am for him. He told us by email they run their stores on OMG. The site also lists SAGE, PPPC and SGIA memberships: never suggest dropping any of them. This page moves in one direction: what is happening, what it costs, what it would be worth fixed. Your job is to ask and let THEM say the cost and the outcome. Do not say it for them.

What is your main challenge right now?

Whatever is on your mind. Start anywhere.

You already run online stores. What made a second look worth 30 minutes this morning?

Something put this on the list.

Charles: ask the first one, then stop talking. The second one is the trigger. He already has a store platform and still gave you a Friday 8:00 am slot, so something about the current set-up is not sitting right. Let him name it. Do not name fees first. Write both word for word.

What we saw on lngroup.ca

Public data only, read from the outside this morning. Correct anything that is wrong.

visits a month (modelled estimate, range 4 to 13, not a measurement)

mobile speed score out of 100 (Google lab test this morning)

overall site score out of 100 (our checker: on-page, speed, usability, links, selling)

What we found

67% of business buyers now prefer to buy without talking to anyone.

Up from 61% a year earlier. A coach, a school or an office manager who cannot find the store, pick sizes and pay on their own does it by email and phone, and that work lands on your desk.

Gartner sales surveys, 2026 and 2025.

A team of 25 players needs to pick sizes and pay by Friday. Walk us through how that happens at LN Group today.

Charles: show the numbers, then ask the team question and let him describe his own store process end to end. Listen for every step a person does by hand: building the store, chasing the coach, moving the order into production. Those steps are the pain, not the platform name.

How your online stores run today

One store, from the coach's first call to the boxes going out the door.

What systems run the business today?

How many online stores did you open in the last 12 months?

Who builds a store, and how long does one take?

Roughly how much went through those stores last year?

On a $10,000 store, what does the platform keep?

Who absorbs that: you, or the team at checkout?

When a store closes, how does the order reach production?

Hours a week on store set-up, sizes, payments and re-typing?

What does one hour of that person's time cost you?

Which part of running a store would you most like to never do again?

Charles: the two money questions sit side by side on purpose. Store sales x what the platform keeps is his cost per year, in his own numbers: multiply it out loud with him, then add hours x rate. Do not quote any fee yourself, and never run down the platform he chose. If he does not know the fee number, that is the finding: ask who would know.

Who you sell to

Teams, schools, non-profits and companies each buy in a very different way.

Roughly what share is teams and clubs, schools, and companies?

How much do your top 3 accounts represent?

How many teams, schools or companies order from you more than once a year?

Of those, how many have a store today, and how do the others reorder?

In the last year, how many clients asked for a store and did not get one? What made it not worth opening?

If your biggest account moved its work somewhere else next season, what would that do to the year?

Charles: repeat groups minus groups with a store is the size of the opportunity: every one of them is a store that reorders on its own. The "did not get one" question tells you whether cost per store or set-up time is what holds him back. Ask, never state it.

How new business comes in

Season to season, and what happens between seasons.

Where did your last three new clients come from?

How many slow months did you have in the last 12?

What is a slow month worth, compared with a busy one?

When a team's store closes, what does that team buy from you until next season?

Have you looked at another store platform before? What made you stay?

Charles: slow months x the gap is his cost of a seasonal pipeline, in his own dollars. "What made you stay" is the objection you will hear at meeting 2 (habit, the work of moving stores, staff who know the tool), so hear it now and write it word for word.

Where you want LN Group to be

Twelve months from today, if this works.

A year from now it worked. What is different at LN Group?

What would that be worth to you, in dollars or in hours?

And if the next 12 months look exactly like the last 12, what does that cost?

What should be fixed first to get there?

Why now, and not last year?

Charles: this is the section that sells the outcome. Ask "worth" first, then "cost if nothing changes", so the two numbers sit side by side. Both go on the Master word for word (BG). If he gives no number, ask "roughly: closer to ten thousand or a hundred thousand?"

Which stores and tools would you use first?

Tick what your teams, schools and companies would actually use. We show you only those.

Team and club stores Each player picks a size and pays. You get one clean order. Fundraiser stores A share of every sale goes back to the team, school or non-profit. School and spirit wear stores Open for a set window, closes on a date, ships in one run. Company uniform stores Staff order within a budget, reorders happen on their own. The mock-up tool Their logo on the garment in seconds, before anyone asks for a proof. Your own public store LN Group selling online, 24 hours a day.

Have your clients ever asked for something like this that you could not give them?

Your competition

One question.

What does your competitor have that you do not?

Charles: let him name the competitor first. Kamloops is a small market: ask which shop the teams mention when they compare.

Which AI agent do you value the most?

We trained and run all of them. Pick what matters and we will show you that one live.

The automation agent Quoting, proofs, order routing and reorders, without a person. The catalogue agent Supplier products, live pricing and stock, in your store. The connection agent You keep what you run. We connect to it. The integration agent Your ERP, accounting and shipping talking to the store both ways. The training agent Teaches your team to use AI, so it stays when we leave. The design agent Stores that look like your brand, not like a template.

What we will show you now

Only what you picked. We will skip the rest.

What would you want in writing?

Pick the promise you would hold us to. Whatever you choose goes in the agreement.

Live by a date, in writing Your first branded store is live by a date we name, or the first cycle is free. Your team gets its day back You and your team save time on daily operations: quoting, mock-ups, purchasing, re-typing orders, repeat orders. It earns the next month, or it stops No long contract and nothing to cancel by phone. The number we agreed, or we keep working We set the target together before we start. It hits it, or we keep going at no charge.

What we will show you now

Is anyone else involved in this decision?

So they get everything they need too.

Now that you have seen it, what would stop you from trying it?

Word for word.

Charles: both, out loud, before you book. The first names the room we are really selling to. The second surfaces the real objection while it is still cheap to answer.

Book 15 minutes for your tailored offer

We take everything above and build you something specific: your words, your colours, the promise you picked, and a dated plan of what happens after you start. A few days is all we need.

Date

Time

Charles: book it before you hang up. No price today. If pushed: "I could give you a number now and it would be a guess. Give me three days and I will give you one built on what you just told me."

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