Employee stores

The easiest merch program to sell: the employee store

Every company with staff is a merch account waiting to happen. An employee store takes the whole headache off their HR and hands you a recurring order. Here's how to land one.

Why companies say yes

An employee store is a private online shop with the company's logo, where their staff log in and order their own gear. It solves a real headache, which is why it's an easy sell.

  • HR stops being the middlemanEveryone self-serves with their own login. Nobody chases sizes or collects orders in a spreadsheet.
  • Budgets stay in controlGive each employee a set allowance. If they want more, they pay the difference themselves.
  • On brand, every timeOnly approved items, colors and logos. No rogue merch, no off-brand surprises.
  • It reorders itselfNew hires, new seasons, new swag. The store stays open and the orders keep coming to you.

A peek at the finished store

acme-team-store.com
Your allowance: $150
Branded hoodie
Branded hoodieCovered by allowance
Logo cap
Logo capCovered by allowance
+...and the restOnly approved gear

Their logo, their colors, only the gear you approved, and every employee with a set budget. They log in, pick their sizes, and order, all without a single email landing on anyone's desk.

How to land one in four steps

01

Target companies that already buy merch

Any business with 20+ staff, onboarding, or events is a candidate. You probably decorate for a few of them already.

02

Lead with the HR headache, not the shirts

Open with the pain they feel: collecting sizes, chasing payments, off-brand merch. The store is the relief.

03

Show them a store, don't describe it

A live example in their colors closes far faster than a pitch. We build the first one for you, free, to show them.

04

Set allowances and open it

Load the approved gear, set each employee's budget, send the link. From there it runs on its own.

What's in the kit

  • A one-page pitchSend it or read it aloud to a company, ready to go.
  • A ready-to-clone store layoutThe employee-store template, set up and waiting.
  • An allowance & pricing cheat sheetSo budgets and margins are set right the first time.
  • An email templateTo open the conversation without staring at a blank page.
  • A launch checklistEverything to get the store live in a single day.

Let's build your first employee-store demo, free.

The fastest way to land your first company is to walk in with a live store in their colors. We'll build that demo with you and hand you the pitch to go win the account.

Every company you don't pitch is a recurring account going to someone else. Let's line up your first one.

15 minutes · no obligation.

Just so we're clear: this is a free tool that gives rough estimates and general information to help you explore your options. It is not financial, legal, tax, or professional advice. Programs, prices, numbers and eligibility change, so always do your own research and confirm the details before you act on anything here. CFDFpromo is not responsible for decisions made based on this tool. Canada & USA.