The money is in the email you never send.
A whole playbook for the emails a promo shop sends every week — answering a new lead, sending the clean order, chasing a quote that went quiet, handling a stock problem, dropping the tracking number, and asking for the review. Short, warm, ready to copy. Swap the brackets for your details and hit send.
Pick the moment
Thanks for reaching out — and nice pick. [The item] is one our clients come back for again and again.
Here's the easy part: send your logo as a vector file (.ai, .eps or .pdf) and I'll put together a free proof so you can see exactly how it'll look before anything is printed. No cost, no commitment.
Everything ships straight to your door, so just send me the delivery address and I'll confirm the timing.
Anything you're unsure about, just ask — happy to help.
[Your name]
[Your shop]
Why these get replies (steal the pattern)
-
1Name the specific thing. "The quote for your team hoodies," not "just following up." It shows you actually remember them.
-
2Give them an easy out. "No rush at all" gets more replies than pressure, every single time.
-
3Ask one easy question. One clear next step beats five options. Make saying yes a reflex.
-
4Always be moving to the next step. Proof → approval → payment → tracking → review. Every email points at the one thing that comes next.
-
5Keep it short and human. Write like you'd text a client you like. Then delete half of your first draft.
The best email is the one you don't have to send.
Templates help, but you're still the one remembering to chase every quote and reorder. When your clients have their own store, the reorder just happens — they log in, pick their design, and pay, without an email from you at all.
Every reorder you have to chase is one you might miss. Let's take the chasing off your plate.
15 minutes · no obligation.
Just so we're clear: this is a free tool that gives rough estimates and general information to help you explore your options. It is not financial, legal, tax, or professional advice. Programs, prices, numbers and eligibility change, so always do your own research and confirm the details before you act on anything here. CFDFpromo is not responsible for decisions made based on this tool. Canada & USA.