Most shops working with the MagicTouch transfer printing systems and supplies catalogue still sell it the slow way: a client asks, somebody opens the catalogue, builds a quote by hand, emails it, and waits. The catalogue is not the bottleneck. The path between the catalogue and the order is.

What changes when the catalogue is connected

The difference is not that your client can see products. It is that nobody on your side has to turn a product into an order. The catalogue data, your pricing rules and your decoration limits all sit in one place, so what comes out the other end is a job ready to run rather than a message to answer.

• Product data maintained once, in the store, instead of copied into quotes
• Pricing that follows your rules automatically, including the categories you treat differently
• Decoration options limited to what the garment and your shop can actually do
• Stock and lead time visible to the buyer before they commit, not after
• A production file at the end, not an email thread to reconstruct

Decoration on decoration equipment and supplies

This catalogue is typically used for transfer and heat applied decoration, including the consumables side, and the decoration side is what the store has to get right. For decoration equipment and supplies that means:

• Transfer and heat applied systems, where the consumable is the recurring sale
• Equipment, and the supplies that keep it running
• Everything that supports decoration rather than being decorated

The store rules that matter for decoration equipment and supplies

These are the rules that decide whether the store gets used twice or used for years. They are specific to this kind of product, and they are where most stores are quietly broken.

• This catalogue sells to shops, not to end clients. Quantities, reorder cycles and technical specification matter far more than styling.
• Consumables have to be reorderable in one action, because that is the entire point.
• Put the technical specification on the product page. A buyer here is checking compatibility, not browsing.

Where it sits in your mix

This catalogue is unusual because the buyer is another shop, not an end client. A decorator ordering supplies is doing a maintenance task, not making a purchase decision, and the store should treat it that way: fast, specific and repeatable.

How this catalogue actually gets bought

Repeat consumable ordering on a short cycle, which is the easiest recurring revenue to hold and the easiest to lose to whoever makes reordering simpler. Stock is the UK and Europe based, which affects freight and lead time, and both belong in the store rather than in a conversation after the order is placed.

What it takes to go live

• Your account with the supplier, which stays yours
• The styles you want published, or a category to start from
• Your markup rules, by category rather than one blanket number
• Your decoration methods and their real minimums
• Your logo files and the placements you allow

That is the whole list. Everything after it is configuration, and configuration is either our job or your team's, depending on how you want to work. The licence is in your name in both cases.

Two ways to run it

Your team can build and maintain the store, with training until they can do it without us, or we can build and maintain it while your team watches how it is done. Same platform, same access, same licence in your name. Switching between the two costs nothing in either direction.

Questions

Do I need my own MagicTouch account?

Yes, and you should. The supplier relationship, the pricing you have negotiated and the account terms stay yours. We connect the catalogue to your store, we do not sit between you and your supplier.

Can I control which MagicTouch products appear?

That is the point. You publish the styles you want to sell, in the categories you want, at the prices you set. A curated store outperforms a full catalogue almost every time, because the buyer is not doing your filtering for you.

How do markups work on MagicTouch products?

By rule rather than by hand. You set them per category and they apply automatically as products load. You can override a specific style when you want to, but you are never pricing one product at a time.

Which decoration methods should I offer on decoration equipment and supplies?

Only the ones you can actually deliver on that specific garment. Transfer and heat applied systems, where the consumable is the recurring sale. The store should make an impossible combination impossible to order, rather than catching it after the fact.

What makes a decoration equipment and supplies store different?

This catalogue sells to shops, not to end clients. Quantities, reorder cycles and technical specification matter far more than styling.

The other catalogues

See every supplier catalogue we wire in, or read what a company store must include before you launch one for a client.