Most shops working with the SanMar wholesale apparel and accessories catalogue still sell it the slow way: a client asks, somebody opens the catalogue, builds a quote by hand, emails it, and waits. The catalogue is not the bottleneck. The path between the catalogue and the order is.

What a wired catalogue actually means

Wired in means the product data lives in your store rather than in a tab you keep open. Styles, colours, sizes and images come across, your markup rules apply on top, and what your client sees is your pricing on your own domain. Nothing is retyped, and nothing goes stale because a supplier changed a style.

• Styles, colours and sizes that can actually be ordered, not screenshots of a catalogue page
• Your markup rules applied per category, so you never quote at cost by accident
• Only the decoration methods you can deliver on that specific garment
• Minimums enforced by the store, so an unprofitable order cannot be placed
• Orders arriving with the artwork, the placement and the approval already attached

Decoration on corporate and premium apparel

This catalogue is typically used for corporate apparel programmes, uniform programmes and retail brand decorating, and the decoration side is what the store has to get right. For corporate and premium apparel that means:

• Embroidery, usually left chest, to a placement standard the client already owns
• Heat applied transfers where the fabric or the logo demands it
• Presentation and packaging, which on a gifting programme is often the actual product

The store rules that matter for corporate and premium apparel

These are the rules that decide whether the store gets used twice or used for years. They are specific to this kind of product, and they are where most stores are quietly broken.

• Brand rules belong in the store: fixed placement, current logo files only, no user choice.
• Group pricing, because head office, franchisees and employees rarely pay the same price.
• Gifting needs shipping to many addresses without the buyer typing them one at a time.

Where it sits in your mix

This is usually the catalogue a shop reaches for when the client is a company rather than a team: a uniform programme, an onboarding kit, a staff store that has to look like the client's brand and not like a catalogue. That changes what the store has to do. The buyer is rarely the wearer, so the store is being used to control what other people can order, which means the product list and the approval rule matter more than the product photography.

How this catalogue actually gets bought

Executive gifting, onboarding kits and event programmes, bought by a marketing or HR buyer who returns every quarter when the store makes it easy. Stock is United States based, which affects freight and lead time, and both belong in the store rather than in a conversation after the order is placed.

What it takes to go live

• Your account with the supplier, which stays yours
• The styles you want published, or a category to start from
• Your markup rules, by category rather than one blanket number
• Your decoration methods and their real minimums
• Your logo files and the placements you allow

That is the whole list. Everything after it is configuration, and configuration is either our job or your team's, depending on how you want to work. The licence is in your name in both cases.

Two ways to run it

Your team can build and maintain the store, with training until they can do it without us, or we can build and maintain it while your team watches how it is done. Same platform, same access, same licence in your name. Switching between the two costs nothing in either direction.

Questions

Do I need my own SanMar account?

Yes, and you should. The supplier relationship, the pricing you have negotiated and the account terms stay yours. We connect the catalogue to your store, we do not sit between you and your supplier.

Can I control which SanMar products appear?

That is the point. You publish the styles you want to sell, in the categories you want, at the prices you set. A curated store outperforms a full catalogue almost every time, because the buyer is not doing your filtering for you.

How do markups work on SanMar products?

By rule rather than by hand. You set them per category and they apply automatically as products load. You can override a specific style when you want to, but you are never pricing one product at a time.

Which decoration methods should I offer on corporate and premium apparel?

Only the ones you can actually deliver on that specific garment. Embroidery, usually left chest, to a placement standard the client already owns. The store should make an impossible combination impossible to order, rather than catching it after the fact.

What makes a corporate and premium apparel store different?

Brand rules belong in the store: fixed placement, current logo files only, no user choice.

The other catalogues

See every supplier catalogue we wire in, or read what a company store must include before you launch one for a client.