Most shops working with the Stormtech performance outerwear catalogue still sell it the slow way: a client asks, somebody opens the catalogue, builds a quote by hand, emails it, and waits. The catalogue is not the bottleneck. The path between the catalogue and the order is.

What changes when the catalogue is connected

The difference is not that your client can see products. It is that nobody on your side has to turn a product into an order. The catalogue data, your pricing rules and your decoration limits all sit in one place, so what comes out the other end is a job ready to run rather than a message to answer.

• Product data maintained once, in the store, instead of copied into quotes
• Pricing that follows your rules automatically, including the categories you treat differently
• Decoration options limited to what the garment and your shop can actually do
• Stock and lead time visible to the buyer before they commit, not after
• A production file at the end, not an email thread to reconstruct

Decoration on outerwear

This catalogue is typically used for jackets and outerwear for corporate and team programmes, and the decoration side is what the store has to get right. For outerwear that means:

• Embroidery, the default on a jacket and the reason placement rules matter
• Heat applied transfers on technical fabrics that will not take a needle well
• Applique and patches for team and club programmes

The store rules that matter for outerwear

These are the rules that decide whether the store gets used twice or used for years. They are specific to this kind of product, and they are where most stores are quietly broken.

• Technical fabrics have decoration limits. Offer only what the fabric will take, per style.
• Outerwear is bought on fit, so publish real sizing including guidance on layering.
• Freight is part of the price in a way it is not on a tee. Jackets are heavy, and a flat shipping rule will quietly eat the job.

Where it sits in your mix

Outerwear is usually the highest value line in a corporate or team programme, and the one with the longest decision. A jacket is chosen on fit, weather and how it will look across a group photo, which means the product page has more work to do than anywhere else in the store.

How this catalogue actually gets bought

Seasonal corporate and team programmes ordered once or twice a year in larger baskets, from buyers who return on a predictable cycle. Stock is Canada and the United States based, which affects freight and lead time, and both belong in the store rather than in a conversation after the order is placed.

What it takes to go live

• Your account with the supplier, which stays yours
• The styles you want published, or a category to start from
• Your markup rules, by category rather than one blanket number
• Your decoration methods and their real minimums
• Your logo files and the placements you allow

That is the whole list. Everything after it is configuration, and configuration is either our job or your team's, depending on how you want to work. The licence is in your name in both cases.

Two ways to run it

Your team can build and maintain the store, with training until they can do it without us, or we can build and maintain it while your team watches how it is done. Same platform, same access, same licence in your name. Switching between the two costs nothing in either direction.

Questions

Do I need my own Stormtech account?

Yes, and you should. The supplier relationship, the pricing you have negotiated and the account terms stay yours. We connect the catalogue to your store, we do not sit between you and your supplier.

Can I control which Stormtech products appear?

That is the point. You publish the styles you want to sell, in the categories you want, at the prices you set. A curated store outperforms a full catalogue almost every time, because the buyer is not doing your filtering for you.

How do markups work on Stormtech products?

By rule rather than by hand. You set them per category and they apply automatically as products load. You can override a specific style when you want to, but you are never pricing one product at a time.

Which decoration methods should I offer on outerwear?

Only the ones you can actually deliver on that specific garment. Embroidery, the default on a jacket and the reason placement rules matter. The store should make an impossible combination impossible to order, rather than catching it after the fact.

What makes a outerwear store different?

Technical fabrics have decoration limits. Offer only what the fabric will take, per style.

The other catalogues

See every supplier catalogue we wire in, or read what a company store must include before you launch one for a client.